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BAR's avatar

I hadn't thought about it this way before. There's more than one reason why the mask cult persists, despite there being no scientific evidence that they work. I usually come up with reasons to explain how people are dealing with cognitive dissonance such as being too ashamed to admit they are wrong or succumbing to the sunk-cost fallacy. Maybe there is no cognitive dissonance to be soothed if they really have, via repeated ritual, come to believe that masks work. I guess the next question is - How do we get people to disregard what they have learned from the ritual? Also, how do we get them to see that ritual is a tool of the propagandist and they must resist future rituals that will be thrust upon them?

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Arne's avatar

Ritual is one of the ways to explain why people who are by themselves wear masks. If they believe it is a matter of adhering to a discipline, they'll feel guilty whenever they pull the mask off. This feeling of guilt might even deepen when they are in a private setting. Perhaps it's a little bit like treating rosary beads carelessly, or letting a U.S. flag get dirty through neglect.

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